JWT Melbourne introduce the ‘spokes-peas’ in Birds Eye campaign

J. Walter Thompson Melbourne has released its first major campaign for Birds Eye since being appointed to the Simplot business in September 2016.

Featuring one 30 second and two 15 second TVCs, the campaign introduces a pair of Aussie “spokes-peas”, who comment on the goings on in the freezer. The Birds Eye Barramundi, Whiting and Flathead frozen fish products are all featured in the spots.

Suzanne Harman, GM marketing, Simplot Australia, said: “Birds Eye ‘Fresh from the freezer’ is the latest in a series of campaigns Simplot have partnered with JWT Melbourne on.