JWT releases first work for Vodafone Australia with new ‘power to you’ roaming campaign

July 21, 2017 9:27

Vodafone has launched a new ‘Power to You’ campaign aimed at frugal travellers to promote its $5 international roaming.

The campaign is the first piece of work from WPP’s J. Walter Thompson after the agency was appointed in March, making it Vodafone Hutchison Australia’s fifth creative partner in six years.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

$5 roaming JWT Vodafone

2 COMMENTS

Huh? 21 Jul 17

Who did the poxy 35 day expiry stop-motion campaign that’s been running for 2 months if it wasn’t JWT then?

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Try Again 21 Jul 17

This isn’t the first piece of work from JWT for Vodafone. Far from it.

It’s just the first piece of work they’ve wanted to PR in the 3 months they’ve had the account.

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