JWT says ‘start with Vegemite’
A new series of ads for Vegemite by JWT run in reverse slow motion as part of a campaign promoting the brand as part of an easy to make, healthy snack.
Throughout the ads, which run at both 15 and 30 seconds, various breakfast meals are shown being made in reverse. The last thing shown being taken off the bread is the Vegemite, at which point the creative line “start with Vegemite” shows across the screen.
The ad was directed by Revolver’s Bruce Hunt.
That makes me hungry for an avocado.
what about butter that comes before vegimite.
Tofu and tomato is great with Vegemite – but with avocado??? Maybe.
You can use Vegemite on toast instead of butter.
it doesn’t it matter who started it!
Eveyone just chill out!