TAC to target parents of young drivers in new approach from JWT

The Victorian Transport Accident Commision (TAC) has hired creative agency JWT to develop its first campaign targeted at the parents of young Victorian drivers.

The TAC called a creative pitch last week, and stressed that the JWT project did not mean it had won the pitch which is still open for expressions of interest for another fortnight with the tender process to take up to six months.

Grey Group has been the main advertising agency for the TAC since 1989.

Simon Strahan, was named marketing boss at the TAC in April, following the departure of John Thompson in November after eight and a half years.