Kanye West: Empower the best content creators or fuck you
Pic: Twitter
Kanye West made an impassioned appeal to the creative community to help “raise the palate” of society, and in particular the internet, during a session on collaboration at Cannes Lions today.
The musician, actor and fashion designer, known for making outlandish statements, started the session by saying: “I don’t want to say these really big over the top statements that end up getting quoted.”
During the panel with Steve Stout, founder of ad-agency Translation and with the co-founder of venture capital firm Andreessen Horrowitz, Ben Horrowitz, West admitted “I’m not a big fan of Samsung” and said Blackberry’s attempts to make singer Alicia Keys its artistic director as it attempted to save the company was “ridiculous”, saying only three celebrities, including himself, were capable of taking on a job like that.
I just love that the man who married Kim Kardashian is on a mission to raise the cultural tone
“I don’t want to say these really big over the top statements that end up getting quoted.” is clearly not the same as “I don’t want to sound like a douche when I end up getting quoted”
Can the world raise the cultural tone and stop listening to him?
If you saw Kanye West and Kim Kardashian drowning, but you could only save one of them…. what kind of sandwich would you make?
The Cannes brand has been damaged by allowing the Kanye West “brand” to appear
Im not sure whether to laugh or cry….
Regardless what you think about the whole Kim/Kanye package – he does have a great point about it is the time to inspire great content providers. Great content is the difference. I think it goes in waves, and now we really rely on the best creative executions while there is clutter and niche targeting like never before. Anyway, not brain science, and obviously not everyone agrees he’s credible enough to make that claim but I think our industry greats who have succeeded with effective campaigns would confer at least with that.
Kim has produced some great content herself a few years back
Imma let you finish but we all know Dumb Ways to Die shoulda won the Gold Lion.
– I submitted comment no 8 (Imma let you finish…) under the name K West, and now everyone at work thinks it’s really clever, can you please change to to my proper name? No one normally thinks I’m funny. Thanks, Harry
It’s a curious complaint because the whole point of the internet is that anyone can contribute. All contributions are valid. That’s what makes the great content stand out.