Kargo and Seven reveal results of Big Brother launch campaign

Seven’s Big Brother and Kargo have revealed the results of the show’s launch campaign that appeared on mobile devices as a branded takeover on publishers’ sites.

The announcement:

To coincide with the launch of Seven’s Big Brother, Kargo, the leader in creative performance is announcing the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution.