Karl Stefanovic isn’t launching a podcast, he’s building a media asset
Dan Hunjas, founder and director, Edge Marketing, explains how Karl Stefanovic is leveraging decades of media experience and a deep understanding of what audiences want to ride the changing nature of the attention economy with his new venture.
Most podcasts launch cautiously with a lineup of safe guests, agreeable conversations, and minimal risk. They feel like radio without constraints and television without production values.
That’s not what Karl Stefanovic did when he launched his new podcast over the weekend.
His first podcast was a 53-minute interview with One Nation leader Pauline Hanson. Within two days of launch, the episode had been watched over 140,000 times on Youtube alone.
Karl seems to be going where others fear to tread.. ATM anyway.
I actually think this is a good thing.
It may be early days, but there does appear to have been a seismic change in the political & societal winds in the last few months. If Karl can tap into the apparent widespread distrust (putting it very mildly) of legacy media and bring out his inner Joe Rogan, unshackled from corporate agendas and biases, I suspect he may do quite well.
It will be interesting to see if he is approached by one of the local media streaming platforms. Though I suspect he’s better off staying well away from them if he wants to remain ‘unshackled’.
Impressive start with 140k in two days,
Just interested as to having an idea of how they ‘define’ the 140k in 2 days. Is that the accumulation of the 2 days … like 70k on each day (or 80k and 60k). Any idea of ‘duplication’ of listening (i.e. listen twice on the launch day}.