Katie Rigg-Smith on trailblazing the CEO role for women

Mindshare CEO, Katie Rigg-Smith is approaching nine years in one of Australia’s top advertising roles, and while being a female CEO is not out of the ordinary now, in 2013 it was a different story.

On this week’s Mumbrellacast, Rigg-Smith speaks about stepping into the role at a time when there were no other women in media agency CEO roles across the Australian advertising landscape, and how that contributed to her initially wanting to turn it down.

“I remember I very publicly said that I turned the role down initially to Steedy (John Steedman, former GroupM CEO and chairman) who wouldn’t let me. They wouldn’t accept that.”