Kayo campaign educates consumers about new sports streaming service

Josie Tutty

December 8, 2018 2:07

Fox Sports’ new stand-alone sports steaming service, Kayo Sports, has released a series of TV, outdoor and print executions to help educate consumers about what the product does.

The campaign, which will run across TV, outdoor, radio, social and digital, helps explain the pricing and contract strategy behind the product.

Host/Havas, Havas Media, Red Agency and One Green Bean collaborated on the campaign along with Kayo Sports’ creative team.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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