Kayo pays tribute to Kobe Bryant with a ‘blank’ page in the Herald Sun
Kayo has paid tribute to the late Kobe Bryant with a full-page ad in last Saturday’s Herald Sun, Daily Telegraph, Courier Mail and Adelaide Advertiser.
The page was largely blank in Kayo’s signature green, but leads with a quote from Bryant: “The most important thing is to try and inspire people so that they can be great in whatever they want to do”.
The bottom of the page reads “This page has been left blank for you to tear out, scrunch into a small ball and attempt a Kobe fade-away into the nearest paper bin”.
Comes across rather self serving, capitalising on a tragedy.
Why use brand colours. Why the quotes. Why the press release.