Kayo’s chief marketing officer Carly Loder departs
Foxtel’s recently launched sports streaming service, Kayo, has lost its top marketer, with chief sales and marketing officer Carly Loder departing, Mumbrella can reveal.
The news comes at a tumultuous time for Foxtel’s marketing function, with numerous departures throughout 2019.
Loder came across from Fox Sports
Yesterday, it was revealed Foxtel’s director of content marketing Jo McAlister was leaving after just over a year with the business.
Sheesh…
Cooney…
A shame. Kayo has done a great job.
Not
Kayo’s been flogged like a dead horse,
I’d say it was launched with great fanfare, then users baulked at the price, to combat it they then offered to every and any 2nd & 3rd partner/provider for peanut rates.
Assuming this led to Loder’s demise after poor uptake?
(after a year) “it’s a natural time for Carly to leave us and look at the next stage of her career”
+1