Kellogg’s appoints VML as digital agency
Cereal maker Kellogg’s has appointed Y&R Group Sydney’s VML as its digital agency for Australia and New Zealand, dropping incumbent agency Tongue.
The appointed is welcome news for Y&R, which brought in new MD Andrew Dowling to run the struggling Sydney office late last year following the departure of group CEO Russel Howcroft to Ten.
The appointment comes at a period of considerable change for the typically steady Kellogg’s account. The company hired Leo Burnett Sydney last year, breaking JWT’s exclusive hold on the business.
And late 2012, Kellogg’s marketing chief John Broome said that he wanted to take more risks this year as the company eyes faster growth in new categories.
So what happened to the Isobar APAC relationship?
Unsure if VML have the dynamic creativity Tongue had… A larger ship may not be the answer here. Guess we’ll see.
Dynamic creativity? That had resulted in what exactly?
Dynamic creativity??? Wtf?
Well Aden and crew, amazing win and sign of great things to come!!
Anyone that uses 3 uses of a question mark and a ‘wtf’ in a comment needs to be put down. Calm down dear.