Kellogg’s found guilty of running Coco Pops ads in children’s shows

May 3, 2017 6:05

Kellogg’s has blamed administrative errors after being censured by the ASB for running a Coco Pops ad during “children themed” TV shows.

Kellogg’s was censured by the Advertising Standards Board after complaints that the ad ran during shows including Harry Potter and the Chamber of Secrets, Spirit: Stallion of the Cimarron, Harriet the Spy and The Avengers.

While the ASB said the ad itself was not aimed at children, its appearance during a number of shows was a breach of the code.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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