Kellogg’s pulls Nutri-Grain campaign from Ticketmaster over anti-bot pre-roll system

Kellogg’s has pulled its Nutri-Grain video ads from Ticketmaster’s anti-bot system stressing the placement had not been approved by the company.

Nutri-Grain was the latest brand video visitors to the ticket agency’s website had been made to watch in order to reveal a security code that must be typed in before the user could buy tickets.

The captcha system (Completely Automated Public Turing test to tell Computers and Humans Apart) enables a company to prove the user is human and not an automated bot programmed to buy tickets.