Kellogg’s recruits YouTuber Simone Giertz to create different recipes
YouTube star Simone Giertz stars in Kellogg’s’ ‘Amazing Creations’ campaign to make a Kellogg’s Crunchy Nut snack cup.
Known for “building useless machines”, inventor and robotics enthusiast Giertz makes a Crunchy Nut snack cup that popping snack laden balloons with a robot arm.
That the content of the packet is not worth eating.
An ‘Amazing creation’ from Kellogg’s would be a new healthy product sku, acknowledging that consumers aren’t fooled anymore by brand campaigns attempting to divert attention from sh*t products. But despite the financial clout at their disposal to pivot, Kellogg’s is too arrogant to acknowledge the issue of sugar and therefore I hope they go the same way of Kodak and Blockbuster in respective verticals.