Key learnings for brands when verifying programmatic digital out-of-home

As the out of home media industry has evolved – from ads appearing on paper posters to now appearing on digital screens –  third-party verification suppliers have expanded their capabilities so brands can maintain transparency and confidence in the delivery of their out-of-home media campaigns.

Late last year – as programmatic trading of digital out-of-home (DOOH) continued its rise during a pandemic-  adtech platform OIS launched a world first third-party verification solution. Initially partnering with programmatic DSP (demand-side-platform) Vistar Media, OIS have already reported on hundreds of millions of impressions from more than 50 brand campaigns across multiple international markets.