Keyboard Cat explains Westpac’s marketing strategy

For anyone who feels too excited to wait until tonight to see Westpac’s new commercial, Dr Mumbo is grateful to Mumbrella contributor “marklen”.  

Marklen took the trouble to create a mash-up of marketing boss Andrew Seagar’s gleaming-headed explanation of the marekting strategy with a keyboard-playing cat, to create a result that is both childish and excellent:

And if you do want to see the bank’s ad, Westpac has now managed to get it online here (at the time of writing, you’ll need to watch the Flash version on their web site though, as the Windows version offers just a green screen, albeit with sound.)

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.