KFC Australia pitches creative brief
KFC is third-largest fast food chain in Australia
Ogilvy Australia went head-to-head with Special Group yesterday in the final presentations for a KFC Australia creative brief.
Multiple sources have indicated to Mumbrella that the fast-food giant’s entire creative account has been out for pitch since last year, which has been held unbroken by Ogilvy since 1994.
KFC, via its PR agency Ogilvy, did not directly contradict the reports when contacted by Mumbrella, but said in a statement: “From time to time, KFC may engage with different agencies on different projects within the campaign or promotions space.
