KFC Australia taps Special Group to inject ‘fresh energy’ into creative output
Special joins Ogilvy as KFC Australia's creative partner.
KFC Australia has appointed independent agency Special Group to its roster, as the fast-food giant looks to inject “fresh energy” into its creative output.
The process saw Special Group pitch against long-standing agency of record Ogilvy Australia for a “specific component” of its creative portfolio, which has held the KFC account for 30 years.
Ogilvy will retain its role on the business, while Special Group joins the roster in a move described by KFC Australia CMO Vanessa Rowed as a “broadening” of its agency line-up.
Whether the move is right, or wrong – time will tell.
However, what can’t be denied is that the ‘Shut-up and take my money’
campaign is one of THE great retail campaigns.
It said taste and great value in a new and fun way and worked – better
than anyone could possibly imagine.
So, well done and goodbye to the creators of Shut-up creators and good
luck to Special.
Not surprised at all by this move. Good on KFC for trying something new. Ogilvy has lost its mojo lately. “FLG” feels uninspired.