F.Y.I.

KFC launches new ‘Sweet Tokyo’ campaign directed by Hiroshi Kikuchi

October 9, 2025 10:28

KFC’s latest campaign, directed by renowned Japanese filmmaker Hiroshi Kikuchi and developed by Ogilvy, blends absurdist comedy and action to celebrate the launch of the limited-edition Sweet Tokyo product range.

The announcement:

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Topics

Hiroshi Kikuchi KFC Ogilvy Shaun Branagan

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KFC launches new ‘Sweet Tokyo’ campaign directed by Hiroshi Kikuchi

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