KFC launches Zinger Mozzarella Burger with 1989 inspired ad
KFC Australia has launched a new Zinger Mozzarella Burger with the slogan ‘a burger for adults’.
The 30 second commercial opens with a scene “somewhere in Australia 1989” as a child puts on lipstick to Blondie’s One Way or Another as she tries to be an adult by getting a tattoo and join a skate group.
1989? I don’t see anything except maybe the 80’s car relating to 1989. Tattoo’s were not very ‘in’ then and neither was the ‘rock-chick’ styling of the little girl. Even the song is from 1979. For 1989 you need to think of ‘Rave’ culture and grunge emerging. The girl also looks like a mini Marilyn Manson in the end with her pale face, dark eyes and dark lips – too ahead of her time – or maybe it was an attempt at ‘Goth’? 1989 would have still seen girls/older teenagers with acid perms and lots of hair spray frizz. The hair ‘scrunchie’ was also emerging.
The cap the male tattoo customer is wearing is also too modern. Cap wearing was more of the hip-hop realm in 1989 thus they would not be interested in tattoos but more ‘Boys to Men’ slick styling with gold watches and brands such as Polo and Calvin Klein. If anyone did wear a cap for trends-sake, it would have been a bright ‘Chicago Bulls’ or ‘LA Lakers’. Tattoo Parlours were mostly for hardcore bogans and bikies during that period so the actual tattoo artist portrayed here would have been an accurate ‘look’ for the customer.
Sorry, expected more from the art direction.
Granted I wandered in and I don’t want to shit on you heavily, but reading your IAMVERYSMART analysis of a KFC ad brought me joy. Ta
Also if this hasn’t been noticed yet, KFC Australia has also been using a new logo in their Ads lately since the “Bringing The Bird To Birdsville” Ad debuted last week.
Their new logo is a nod to the past with the more simpler design, as well as their new packaging, bringing back the familiar red and white stripe bars to their Branding, as seen in this Ad. The last KFC Global logo change was in 2006, so this was long overdue, as we’ve had the same packaging since about 2011, with it being slightly tweaked a few years back.