KFC leverages consumers’ curiosity in FLG Mystery Box initiative
KFC is offering consumers the chance to win “epic major prizes”, such as having a burger named after them or a Tasmanian road trip, via its FLG Mystery Box offering.
The announcement:
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I feel as though KFC missed the mark with the FLG campaign. I know it is Finger Licking Good….but more seems like Flog than anything.