KFC marketer stands by embattled Mediacom as audit continues into TV ratings irregularities

Yum! Brands chief marketing officer Nikki Lawson has said she will stick by embattled media agency Mediacom while a full investigation into the misreporting of TV audience figures is carried out.

Lawson described Mediacom as a “good partner” which has worked with Yum for four years, and insisted she is not about to follow the lead of Foxtel and move the account to another agency.

“Mediacom is a partner of ours and we still very much see them as that,” she told Mumbrella.

Auditor Ernst and Young is conducting an independent review into procedures at Mediacom as the firm looks to identify how and why figures for three clients – Yum, IAG and Foxtel – ended up being inaccurate in post-campaign reports.