Kia Motors showcases the features of the Sorento Black Edition in sleek new ad

November 20, 2019 9:03

Kia Motors is aiming to stand out from the crowd with its campaign for the new Sorento Black Edition vehicle, showcasing its sleek exterior with black trim.

The ad, shot by Toby Pike, sees a car rise up from a pool of black paint, which runs down the body to reveal a stark white vehicle.

The campaign was created by Innocean Australia. The TVC was produced by Finch, with post production executed by Heckler and music composition done by Squeak E. Clean Studios.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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