Kids Helpline launches campaign on Twitch to raise awareness of mental health amongst young people
Kids Helpline has launched a campaign to raise awareness of mental health discussions amongst young people, via M&C Saatchi.
The campaign will take place on streaming platform Twitch, in which four gaming influencers Naysy, Chanzes, Panda and Skill Up, will take part in four live Fornite battles and discuss the importance of mental health.
Gaming influencers Naysy, Chanzes, Panda and Skill Up will be taking part in the campaign
The key message for the campaign is ‘Talking really helps’, communicating to young people that conversations about their issues at anytime can help to relive stress.
Really, Twitch? Did TikTok not return calls?
Imagine being this ignorant to Twitch’s audience hahah
Nothing does more to address kids mental health issues than four influencers having four Fornite (sic) battles.
Now for a round of drinks at AA.
Trolling or not, I hope I never have to work with the authors of the above comments. Not only do they it show a lack of understanding of the audience but also the fundamental way those platforms work. Hopefully I get to pitch against you soon.
I think it is great effort by Kids Helpline to try and engage in this way and I hope it has a meaningful impact.