F.Y.I.

Kidspot.com.au acquires Baby & Kids

August 3, 2010 2:01

Parenting website Kidspot.com.au has added offline organisation Baby & Kids Market to its portfolio.

The announcement:

Kidspot.com.au (Australia’s leading parenting website, owner of Birth.com.au – Australia’s leading pregnancy website and the SheSpot media portfolio) today announced the addition of Baby & Kids Market to the group. The offline market organisation reaches 120,000 Australian mums and mums-to-be annually at grass roots community events held weekly. The acquisition places the group in a unique position offering advertisers the fastest and easiest way to extend their digital campaigns into the “real world”.

Kidspot’s Business Development Director, Natalie Mactier said that consumers’ need and expectations for “real time” information and connections was increasingly extending to the “real world” offline.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics