‘Kill Bills’ billboard for Powershop featuring a plug socket banned for being derogatory towards Asians

A billboard for Powershop’s featuring a plug socket with a Samurai sword and Japanese-style bandana has been banned for being derogatory towards Asians.

The billboard, which featured the phrase ‘Kill Bills’ – a play on the film title Kill Bill – drew ire from one complainant who wrote to the Ad Standards Board saying “likening a power socket to an Asian face is derogatory”.

kill-bills

Powershop defended the ad, explaining it is a “challenger brand looking to attract apathetic customers from their crusty old electric company”.

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