Tourism Australia and Helloworld marketer Kim Portrate to lead new television marketing body Think TV

June 20, 2016 12:01

New TV industry trade body Think TV has hired former Helloworld chief marketer Kim Portrate to be its first CEO.

Portrate will head up the new TV industry trade body.

Portrate told Mumbrella that one of her first challenges would be helping TV networks shift the conversation to ensure their audiences are being compared fairly to digital competition.

“We need an apples to apples comparison so advertisers can make informed decisions about where advertisers can place their money,” said Portrate.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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