VicHealth asks what kind of drinker are you in new digital campaign
VicHealth has launched a digital campaign to raise awareness of drinking in Australian society.
The campaign, created by Igloo, encourages users to discover their drinking profile by completing a quiz on the the campaign’s website, discoveryourdrinkingprofile.com.
A short animation supports the campaign and provides viewers information on which drinker profile they may fit.
The survey is an excellent case study in what NOT to do to ensure engagement
…. I did the survey. That would have to be about as interesting and beneficial as contracting pubic lice….