F.Y.I.

KingGee passes the crown with new brand positioning

October 19, 2023 10:29

Workwear provider KingGee has altered their brand positioning to “You wear the Crown” in an effort to speak to the next generation of tradie. The brand positioning was developed by full-service agency DPR&Co.

The announcement:

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Topics

brand positioning DPR&Co Jayne Willmott Workwear Group

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KingGee passes the crown with new brand positioning

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