Kit Kat supports R U OK? Day with limited edition wrappers
Kit Kat has partnered with R U OK? and released limited edition wrappers to encourage conversations about mental health ahead of R U OK? Day.
The announcement:
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A dopamine stimulating shot of sucrose will NOT make you OK.
Will more likely add to an ongoing epidemic of high sugar fed chronic disease in Australia.
Linking sugar fix with suicide is like suggesting a shot of cocaine or alcohol to “make things better”- a most UNinformed strategy. Hope the partnership is short lived to minimise damage to the R U OK brand.