Ten hits new weekly low as MKR continues to build Seven share

Tim Burrowes

April 2, 2017 12:42

Audience interest in Seven’s My Kitchen Rules and Nine’s Married At First Sight squeezed Ten out of contention in the seventh week of the official ratings year.

Shows from Seven and Nine took every one of the top 15 metro shows of the week, while Ten’s share slipped to the lowest point yet this year.

A major factor in Ten’s disappointing performance was The Biggest Loser: Transformed, which has now been pulled from the schedule. Only one episode from last week made the top 100 most watched shows, with Thursday’s coming in at 79th for the week.

Seven won the week, with an all-people share of 24.4%, with Nine on 18.6%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.