Kitchen Warehouse helps mums ‘mum-nipulate’ the algorithm for the perfect Mother’s Day gift

May 1, 2025 9:36

A new Kitchen Warehouse campaign by Special uses digital targeting to ensure mums get the gifts they actually want this Mother’s Day.

The announcement:

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Topics

Kitchen Warehouse Nils Eberhardt Simon Gibson Simon Lamplough special

1 COMMENTS

So....?! 1 May 25

So this campaign celebrates Mums by assuming the things they want are things for the kitchen..?! This is 2025, not 1925.

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