Kiwi tech firms set to raid Australia for talent in digital marketing campaign

New Zealand companies are set to raid Australia for digital and technology experts, with a marketing campaign underway to entice workers across the Tasman.

The Kiwi Government has joined forces with NZ recruitment agency Workhere as it looks to solve a talent crisis that is in danger of stifling the technology sector.

The recruitment campaign, branded “The Innovation Islands”, includes the launch of a website containing a broad range of job vacancies, company profiles and industry news, while online advertising will also form a major plank of the recruitment push.

It will aim to showcase the opportunities available in NZ, with the campaign targeting not just Australians but ex-pat Kiwis and other nationalities. Workhere managing director Jonny Wyles told Mumbrella the skills shortage is “pretty bad” with more than 300 vacancies already listed on the website. That number is expected to rise to at least 400 as more companies join the campaign.