Kmart moves its creative account from BWM Dentsu to DDB Melbourne

Kmart has moved its creative account from BWM Dentsu to DDB Melbourne following a competitive pitch, Mumbrella can reveal.

Kmart GM of marketing, Laurie Lai, said the agency was selected for the strength of its response to the brief.

“DDB was selected on the strength of a standout response to our brief, including its ability to capture the essence of the Kmart brand. Additionally, we believe they will be a strong, collaborative partner and are ready to hit the ground running,” Lai said

“The overall calibre of ideas and thinking presented during the process was world-class and we’d like to thank the other agencies involved for their time and creativity.”