Kmart returns to Dentsu Creative after two years with DDB

Calum Jaspan

September 12, 2022 11:12

Dentsu Creative and retailer Kmart have reunited following a competitive pitch, after the brand ended a long-term relationship with the agency in 2020, Mumbrella can reveal.

First winning the Melbourne-based account in 2011 when the agency was then known as BWM, it moved to DDB Melbourne in June 2020.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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Kmart returns to Dentsu Creative after two years with DDB

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