Kogan named as Australia’s most mobile-ready website

Tim Burrowes

February 28, 2017 9:46

Online retailer Kogan has Australia’s most mobile-friendly website, according to research carried out by technology agency Ansible.

Kogan – labelled Australia’s most mobile ready site

The research assessed Australia’s top “mobile ready” sites based on five criteria it lists as mobile optimisation; discoverability; navigation and content; usability and “driving desired actions”.

Australian TV companies Ten and Nine also make Ansible’s local “MDEX” top ten:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.