Kojo wins BMW’s experiential account
Experiential agency Kojo has won BMW Australia’s experiential account following a four way closed pitch.
The partnership will see Kojo deliver brand experiences for BWM Driving Experience, BMW’s sporting and cultural sponsorships including the Caulfield Cup and BMW Derby and BMW’s own property.
Just checking, is their goal to “create bespoke experiences that resonate with each consumer and create lasting memories”?
Yes I’d like clarification on Kelly’s point.