Korean newspaper boss: Publishers should look at untapped potential of chat apps

May 18, 2015 5:06

Park speaking last week at INMA World Congress

The boss of one of South Korea’s biggest newspapers has urged publishers to look at the potential of chat apps like Snapchat, Viber and Line.

Chang-hee Park, chief operating officer of the JoongAng Ilbo newspaper argued at the International News Media Congress in New York, it is not just young audiences that can be reached on the services.

Park said it had built more than 350,000 followers on various apps including local service Kakao giving a welcome boost to its online audiences.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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