Kraft Heinz ANZ appoints creative agency

Kraft Heinz Australia and New Zealand has appointed TBWA as its integrated creative agency, following a competitive pitch process.

TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s.

This consolidates Kraft Heinz brands under one agency in the region.

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