Kraft set to cut its ad agency roster to three

Tim Burrowes

April 18, 2011 12:47

Kraft is to cut its creative agency roster to just three from its current nine or so, the company has announced.

The move comes after last year’s purchase of Cadbury’s by Kraft.

Among the agencies the move potentially has the biggest impact upon are Saatchi & Saatchi, which was active on the Cadbury’s side of the business, and JWT on the Kraft side.

Other agencies previously identified as being on the roster include George Patterson Y&R, Badjar Ogilvy, Euro RSCG, DDB New Zealand, DraftFCB, Ross Partnership and Publicis Mojo.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.