Kraft to call media review?

Foods giant Kraft looks likely to call a media review at the end of this year when its contract with Carat expires.

Kraft has said that it was not currently reviewing and that Carat was “currently delivering to our expectations”, but did not answer Mumbrella’s questions on whether a review would follow at the end of 2013.

Kraft rolled over Carat’s contract at the end of last year, but it is unclear for how long.

The Melbourne-based company pooled its media into Carat after the acquisition of Cadbury in 2010. Carat already handled the Cadbury business, and took on the consolidated account from Mindshare.