Kriv Stenders adds weight to Magnetic Theory
Kriv Stenders is to collaborate with Magnetic Theory, a new production company based in Sydney.
Red Dog‘s director, Stenders lends his weight to the company founded by Ian Johnson, formerly of Omnilab Media and Brad Smith of Spinifex that aims to be ‘a conduit between clients and creative’.
In a press release, Magnet Theory, “will focus on delivering innovative creative outcomes for clients from concept to screen across television commercials, digital engagement, branded, online and event content.”
Joining Stenders on Magnetic Theory’s books are motion designers and illustrators Supervixen and motion designer and creative director Anna Meister.
So what do Magnetic Theory actually do?
“innovative creative outcomes” ??
Dean – fraid no shows Bro.
For somebody supposedly ‘switched on’ as these 2 dudes would have us believe – they do appear very sensitive towards any reasonable criticism in a place in a medium they supposedly know about? (here).
Then again – maybe their too busy being creative?
The level of double-speak these days is alarming. It’s like “we aint got diddlysquat but we like working together so let’s have a press conference about it.” Well, they seem like nice folks, I wish them every success. But I would like less double talk in the media release area, really. Does one’s head in.