Kung Fu takes on Sci-fi in latest Ice Break drag race
The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 LJ Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon XB Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
Cool. Love the subtle reference to “2001: A Space Odyssey”.
Dull
boring, stopped after watching 20 seconds of it
Worth it just to see the cars…
Boring & stupid
I didn’t think the Torrie would beat the Falcon.
Great music from Warp artist TNIGHT and the song “Goooo”.
For all your music needs drop me an email rob@sourcemusic.com.au
Dear ad agencies,
Please stop ‘creating content’ that is unlikely to be seen or heard and make some advertising that sells products to a nice big audience.
Thank you,
A Client
This could be the most pointless and boring campaign in quite some time.
This campaign, the one folks should stop making, saw great numbers in sales and through the promotion. We also saw a big increase in time folks spent with the brand, so just because you don’t ‘get it’ don’t be so quick to judge. It’s been very successful.
m