Kyle & Jackie O’s ‘banal’ radio show critiqued in latest focus group ads

Kiis FM’s focus groups, which last year described Sydney’s breakfast show hosts Kyle Sandilands and Jackie ‘O’ Henderson as the ‘Donald Trump of radio hosts’ are back again, this time describing the duo as “naff”, “annoying” and boring”, and Kiis FM as the “zone out, non-thinking” station.

The latest campaign by Joy for ARN’s Kiis FM builds on last year’s efforts, which saw a group of people assess the breakfast duo while Kyle and Jackie O sat behind a mirror and listened.

The campaign sees Kyle & Jackie O return behind the mirror and listen to what people have to say about them