Kyle & Jackie O’s drastic ratings drop
The audience for Kyle & Jackie O’s Night With The Stars declined from inheriting more than 1.4m viewers from The X Factor to just 200,000 by the end of the show, an analysis of minute-by-minute overnight ratings shows.
Source: OzTam
The Seven show, filmed in LA, was a pilot featuring the radio pair in a mainly chat-based format. Segments included Mariah Carey’s husband, a somewhat awkward interview with Justin Bieber and Kyle Sandilands driving around trying to talk to hookers. it also included footage shot during the pair’s Today Network radio show.
The rapid audience turnoff was reminiscent of the decline of the similarly heavily promoted Ben Elton Live from Planet Earth earlier in the year. Across its hour-and-a-half or so, the show averaged a consolidated metro audience of 560,000.
Like a Qantas twitter competition, that’s a fail of epic proportions.
I haven’t seen a slope like that since Thredbo.
This show was pure amateur hour, with a big desk roadblocking the whole set.
Continue to be amazed by the popularity of Sandilands. I’ve never witnessed a less dynamic and uncaptivating performer. He even makes Dicko look good.
“”You would have to be careful to build a new show off the back of this result. One suspects it was not well enough produced/ directed.”
Yep.
It’s bad enough having to hear Kyle let alone watch him. I did catch the first 5 mins but it was a slow open with Mariah Carey’s husband the first guest. Not well executed.
What are the chances that the houses with a ratings box are the most typical family (2 adults, 2 kids) and would be heading to bed 1000-1030?
I feel the entire ratings system is broken and lives on the back of stats, not empirical data. I don’t know anyone with a ratings box.
SAVAGED. Looks like even their mums stopped watching three minutes in. Personally I watched the classic Steven Segal movie on Go. Steven Segal or Kyle and Jackie O? It was never a contest they were going to win. Ever.
supercujo – i don’t know anyone with chlaymidia either but I’m pretty sure it’s widespread across the population
Al – If you call 0.3% of the population widespread, I’m guessing you work for the company producing the ratings…
How many times will Kyle and Jackie be giving the chance to do TV? They are ratings poison.
To be fair X Factor may also have beaten the audience into submission after running an average of 20 mins of ads across the program….brutal.
GIves one hope, really. Hope that – just perhaps – the apocalypse is not imminent.
“If it doesn’t rate, you’re all fired. If it does rate, it’s still a piece of shit.” Kerry Packer.
You can only imagine the blood bath if KP had been across this crock.
This is by far the best performance including Kyle and Jackie O so far. It has been all downhill from there.
https://www.youtube.com/watch?v=5EJkJi_yHHE
“Although the show had previously been discussed as a pilot, Allen warned: “You would have to be careful to build a new show off the back of this result. ”
An odd warning as that’s the point of a pilot, to test out whether a show has the merits to be made further.
Ooooh ouch… Hope nobody took too much of a chance with their ad spend!!!
@ Grant:
I’m not on the Acc or client side of things and as you may tell, I’d never write a thing that would give these clowns a cent of encouragement, but as you raised, I wonder how a client ‘risks’ their spend.
I’m seriously interested as I read on Dave Trott’s blog last night:
http://www.cstthegate.com/dave.....-anything/
Summarising, Steve Jobs shifted $75 million out of iMac ads (the things that the made and sold VERY well) into an unknown mp3 music player in a market which NOBODY advertised. Not Sony, Panasonic, any of them.
As we now know that paid amazing dividends to Apple from a business point of view.
Rove LA Ripoff. I will never watch or listen to Kyle ever on any channel simply because he is an arsehole.
@Fan: totally… and I bet apple is glad they didn’t spend it sponsoring a Kyle and Jackie O TV special 🙂
@fan: thanks for the link, I actually hadn’t seen that example before! I actually have a presentation to make next Tuesday that this is perfect for.
Mr Sandilands has textbook narcissistic personality disorder, Austereo keep him out of therapy because introspection makes him too boring for radio…
@ Grant
If you don’t know of Dave Trott, his blog is one of the best marketing on the net. (sorry Mumbrella, it’s true). Insightful, experienced, a wealth of knowledge and true writing, not just reporting.
I’m not trying to sell his blog or anything, just it’s always good to learn from others.
I’m not going to disagree, FOTA. Trott’s a genius..
Cheers,
Tim – Mumbrella
You would have to be a retard to employ kyle sandilands. He’s just…….irrelevant
this is why i thank technology i have a PVR and i am not held hostage to watch this drivel . i can come home and watch what i want or not .
Watch out Mumbrella – he might start making personal remarkes about the writer of this item…
Whilst we all deplore Kyle’s nasty and gratuitous comments, I notice some people are calling Kyle a retard which is not nice and also disrespectful to people actually suffering from a mental illness or brain injury.
Let’s aim to not be like Kyle
Supercujo – I feel you know very little about the TV ratings system or statistics in general.
The TV panels are designed and maintained to reflect all sorts of TV viewing homes from small to large across each market. The sampling ratio is one of the least important metrics as to the audience estimates. When I go to the doctor and he wants a blood test I’m quite happy they only take 5mm of my blood – and you know what … they get it right.