La Trobe Financial launches first new work in years, via Bastion
La Trobe Financial has released its first new marketing campaign with creative agency Bastion, who they appointed in late 2023.
‘Grandpa’s Gift’ is the financial institution first new campaign in years, “representing a shift in approach from product centric to human centric, aligning with their ethos of helping Australians with the financial independence to access their dreams.”
The integrated campaign will run across television, print, display, social, and out of home.
