La Trobe University reunites graduates with professors in enrolment push

La Trobe University is reuniting graduates with the professors that inspired them in a new campaign from Clemenger BBDO Melbourne.

The campaign comes just in time for the 2020 university enrolment period, which has been shrouded in controversy due to the federal government’s plans to overhaul the fees for tertiary education, more than doubling the price of humanities degrees.

The first of the TVCs follows law firm owner Demetrio Zema who was reunited with professor Joseph Camilleri. The second has data Michelle Lugton, a data science lead at Coles, joined by her former professor, doctor Kok-Leong Ong.

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