Labor: Calling all piggy banks…

It’s election day and The Labor Party appears to be a bit short on cash…

Indeed they are asking supporters to break open their piggy banks for a quite specific amount of money: $467 to be precise.

A note to supporters from deputy director of advertising Jesse Northfield this morning explains: “I’ve been up all night monitoring our online ad buy (it’s the last chance we get to show our messages to voters), and I don’t think we have enough money for the ads we need to run.

“Polls open in a just a few hours, but we’re $467 short of where we need to be.”

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