Lachlan Murdoch learns from his mistakes – which is a healthy sign for Wake Up

I quite enjoyed Breakfast. I really hope at least the set dressing of ‘unexplainable bowl of apples’ stays.

I stand by my suggestion that channel ten needs to separate itself from the other commercials and go for the “lefty/younger” market.

The Panel is an example, (relatively) young, modern presenters offering a different view on topics of the day is what makes it succeed. yes they have the typica,l shock jock/ headline grabber on but use them to demonstrate the logic of their points.

The next generation of TV watchers is more left wing than our commercial channels are catering for.

A breakfast show that offers (real) news, insight, relevance and a balanced view will draw an audience. Oh wait, thats news 24?

Ten needs to go left.. on everything and start building a new audience, its going to take time though

I think you are right Tim. Got to say, Matho comes across as a likeable and intelligent presenter during that take, (maybe a bit left) but this is exactly on brief with the demo. Much prefer to listen to that then Carl or the guy trying to be young on Sunrise. if they can get this part working it may help their ratings overall. TEN can use it as a platform to drive viewers to primetime and can be a vehicle to promote programs like Masterchef and Bachelor, not to mention as an opportunity to work with DMG on overseas musicians. (see Katie Perry opera house sunrise).Kick in the social media component and the summer/ beach/ Christmas period we are about to enter, it could be a nice springboard for Q1.

Face it offal … Mussolini was more of a lefty than most of the commercial media.

It’s a good idea. I reckon such a strategy could just save a talk-radio station or two as well.

Regardless of what the show is like I question 10’s ability to launch anything at the moment. They have shows in prime time getting 250,000 how are they going to get 100,000 in the morning? They are going to have to be pretty different front the competition. Good luck to them, I don’t envy the challenge.

Interesting and polite commentary Tim.

I am not sure Lachlan has learn from his mistakes at all. Lets consider OneTel (learning)…DMG (learning)….Ten Breakfast (learning)….Youthful Strategy at Ten (Lara Bingle, The Shire, Reef Doctors & Everybody Dance Now (big learning)….drop the AFL (extreme learning)….buy the NRL (learning for LM & Kim).

Recent learnings…buy the Winter Olympics ($20m) to launch the year and we have no performing Winter Athletes, the Big Bash ($30m-lets wait – but feel a learning coming on), A League of their Own (learning)…..

Now Wake Up ($22m with 100 staff up against two established brands in breakfast televsion) – let see what happens next week – me thinks a learning but happy to be proved wrong !

Further to the above – Wake Up this morning !. I think we have another (learning) coming straight down the aisle.

Update – Wake Up 4th in timeslot and appalling 47,000 viewers which is the same as the failed Breakfast Show with Paul Henry.

Too early to call – another Learning ?

The Panel, offal spokesman?

Want to try again?

Well …Wake Up at 29,000 last night may be able to comfortably sit in the (Learning) ledger.

Add it to the list.

I feel that Studio10 will perform better albeit it low numbers at the moment.

I watched Wake Up today – not too bad, not appointment viewing but didn’t want to turn it off.

Problem Ten face is less about programming and much more an inability to properly launch any of its shows. This is where Seven are the masters – they create excitement around new shows and returning shows. They know how to market. Ten don’t,

It says a lot about the network the best performing show any of its key people are involved in is Gruen on ABC.